Irna Phillips, an actress and staff writer for talk shows on WGN, Chicago, was given the assignment of creating a 15 minute daily show 'about a family.'The result was Painted Dreams, a story of Mother Moynihan and her unmarried daughter.

The Housewife was busy taking care of the home, and would have the radio on as company. Originally broadcast in the evening, the show was moved to daytime on Feb 15, 1932. Interest soon grew and Colgate-Palmolive soon took sponsorship.

WGN-AM, Chicago, is credited with the very first soap opera, Clara, Lu, and Em, premiering Jun 16, 1930.The act began as sorority sketch by three friends Louise Starkey (Clara), Isobel Carothers (Lu), and Helen King (Em),at Northwestern University it was popular enough that friends suggested they take it to radio.The trio approached WGN and did the first shows without pay. That left the Housewife, by herself a powerful market force. It was reasoned that Men would be away from home working, and Children either at school or playing. But as long as all of those moving pieces fall into place for B&B to resume taping (fingers crossed!), then hopefully Days, GH and Y&R will too.By 1930 the Networks and the Advertisers recognized the great potential of the Daytime market. Of course, the proper safety precautions would have to be in place for that to happen. But there is hope that B&B will resume taping new episodes sometime in June, according to Deadline. Unfortunately, as a result of the shutdown, daytime television is facing a programming first as new content for all four of the Daytime Emmy-winning drama series has either already aired or will run out soon. Soap operas: The Bold & The Beautiful, Days Of Our Lives, General Hospital and The Young & The Restless all tape at studios in Los Angeles, and since the state is still under stay-at-home orders, the casts and crews have not been back to work since. Like the rest of the entertainment industry, production on daytime television’s daily dramas was shut down in mid-March due to COVID-19 restrictions in California.

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